3 Ways To Use Happy Hour To Build Your Business

Posted on: 26 March 2018

"Happy Hour" is nothing new. In fact, the term was used in the 1920s by the United States Navy (USN) to denote a specific period of activity or entertainment, then again nearly four decades later in an article in a popular magazine. But most people today still associate the term with Prohibition, when people would happily gather in secret to enjoy some illegally obtained alcohol during the hour before dinner. Even though alcohol sales are legal again in most areas of the nation, happy hour is still a tradition that many enjoy on a regular basis. If you are a business owner who has never considered using a local restaurant's happy hour as a business building tool, here's why it may be time to do so now. 

1. Happy hour offers a relaxed setting for team building exercises

Building teams that can work together to solve problems and anticipate the needs of your clients and customers can take time and effort, especially when the team members are not familiar with each other. By choosing to do some team building exercises in a relaxed setting, such as a local restaurant's happy hour, you are allowing them to meet on neutral ground and form a lasting bond that will make them into a stronger, more productive team.

2. Happy hour is perfectly positioned to prevent interference to work or family time

Businesses who plan evening or daytime employee functions often cut into their work week or interfere with the employee's family time, neither of which is a good option. By choosing to use happy hour as a way to hold brief employee functions in between the end of the workday and well before supper at home, neither work or family time is interrupted. 

3. Happy hour is a cost-effective way for business owners to celebrate business milestones

Businesses who pick up the check for their employee meetings and functions are sure to be appreciated, but the costs can really add up. By choosing to use a local happy hour for these events, costs can be kept to a minimum with the daily drink and snack specials and still provide a way to keep owners and employees happy. 

Before choosing a restaurant or pub for your next casual business meeting or celebration, consider taking your spouse, partner or friend along for a trial run to each one you are considering. While scoping out these establishments, take time to speak with each manager about your business and what you will need to make happy hour an effective tool for you to use. These professionals enjoy providing a great customer experience and will be happy to offer information about scheduling, hours, prices, and any available group discounts so that you can choose the one that will best fit your needs.